Halle’s very own scent
Cosmetics giant Coty has signed Halle Berry to develop a signature fragrance with the company. The award-winning actress has reportedly been paid $3-5 million to put her name on the products and will receive royalties of around five percent. Is it money well-spent for the company? Apparently the answer is yes as Steve Mormoris, senior vice president of global marketing at Coty stated, “Halle is an iconic actress and symbolizes beauty to many generations. She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”
The new scent is said to be made available initially to “mid-tier” department stores and by mid-2009, will move into mass market shops worldwide. Halle is very excited to be part of this deal and has told reporters that she has always dreamed of being part of developing her own fragrance. Now that she has the chance to realize her dream, the stunning beauty is thrilled and looking forward to working with Coty.
The actress is the latest in a long line of celebrities who have their own fragrance. She joins the company of Jennifer Lopez, Victoria Beckham, Mariah Carey, Gwen Stefani, Paris Hilton, and Britney Spears, among others.

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